Website Marketing

Okay, you’ve crafted the fanciest, most eye catching website that people will love to come and visit. They’ll flock by in their thousands and tell all their friends and you’ll achieve internet glory and make a small, or better still, large fortune.

Of course in addition to fantastic design you factored in that to truly succeed online you’ve planned, researched and implemented the best website marketing strategy. (Deathly silence or whoops of joy – I forgot all about website marketing/of course I carried out the best website marketing).

Website marketing best practice

Ensure that at the design stage all major onsite search engine optimisation (SEO) aspects are well catered for, both at the initial build and additional content stage.

• Make sure that title tags are fully optimised. This is a key website marketing strategy, both search engines and visitors will find you content based on your title tags.
• Enhance your website marketing by adding keyword rich content that compliments your title tags.
• Break down your content structure so that both search engines and visitors can quickly scan your content.
• Seek and build relevant and quality inbound links that will boost website marketing. Search engines value links to your site as they are popularity indicators.
• Content, content and more content will extend the reach of your website marketing. Search engine are text readers and will drive traffic to attractive content.
• Bolt on social media optimisation – ensure that you do all you can to widen your audience. If someone likes your site let them do the website marketing by sharing it with likeminded people.
• Forget being flash. Strike the right image/flash/text balance. Remember that search engines love content, a purely image based website will not market itself. Any images must be optimised, ensure you add full ALT tags so that images are also contributing to website marketing.
• Consider using email marketing as a website marketing tactic. Despite the growth of social media, email is still popular and well written opted in email marketing campaigns will enhance website marketing.
• Look to use online PR as a website marketing tool. Got something good to share then broadcast your news, this can also help build inbound links.
• Tap into the website marketing potential of social media. Use these channels to post updates and gain further inbound (albeit largely nofollow) links.
• Consider setting up a keyword rich domain. A keyword rich domain name ranks well in search engines.
• Don’t look for sneaky shortcuts. Website marketing should be seen as a strategy and not a tactic, it is a long process and avoid any black hat SEO practices that may deliver short term gains but in the long term could be detrimental to your website. Search engines are clever, they’ll soon snuff out any black hat practices.
• Strap on a content management system (CMS) that has website marketing at its heart. A good CMS platform will have SEO firmly within its principles taking in good title, ALT and meta tag practice.
• Back to website marketing being a strategy. Continually keep your eye on the search engine industry in terms of best practice, updates to algorithms. Keep up with these changes and you’ll be well place to make your website marketing successful.